Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.
Transgression of the Law:
Marie-Antoinette was put to death by guillotine in 1793, after the French monarchy was ended by the revolution. Not a single soul came to her defense. Marie-Antoinette brought upon herself the hatred of all. Her jewelry, wardrobe, hair, and masked balls, her lavish lifestyle had been more important to her than the needs of her people.
Wisdom in a nutshell:
Aim at the primary emotions: love, hate, and jealousy. Be alert to people’s individual psychologies and their basic emotional responses.
Maintain a stable of writers, artists, or intellectuals who are very good at appealing to people’s hearts and minds.