Tuesday, July 19, 2011

The Law of Compensation

By: Brian Tracy

You Get What You Give
Ralph Waldo Emerson, in his essay, "Compensation," wrote that each person is compensated in like manner for that which he or she has contributed. The Law of Compensation is another restatement of the Law of Sowing and Reaping. It says that you will always be compensated for your efforts and for your contribution, whatever it is, however much or however little.

Increase Your Value
This Law of Compensation also says that you can never be compensated in the long term for more than you put in. The income you earn today is your compensation for what you have done in the past. If you want to increase your compensation, you must increase the value of your contribution.

Fill Your Mind With Success
Your mental attitude, your feelings of happiness and satisfaction, are also the result of the things that you have put into your own mind. If you fill your own mind with thoughts, visions and ideas of success, happiness and optimism, you will be compensated by those positive experiences in your daily activities.

Do More Than You're Paid For
Another corollary of the Law of Sowing and Reaping is what is sometimes called the, "Law of Overcompensation." This law says that great success comes from those who always make it a habit to put in more than they take out. They do more than they are paid for. They are always looking for opportunities to exceed expectations. And because they are always overcompensating, they are always being over rewarded with the esteem of their employers and customers and with the financial rewards that go along with their personal success.

Provide the Causes, Enjoy The Effects
One of your main responsibilities in life is to align yourself and your activities with Law of Cause and Effect (and its corollaries), accepting that it is an inexorable law that always works, whether anyone is looking or not. Your job is to institute the causes that are consistent with the effects that you want to enjoy in your life. When you do, you will realize and enjoy the rewards you desire.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, remind yourself regularly that your rewards will always be in direct proportion to your service to others. How could you increase the value of your services to your customers today?

Second, look for ways to go the extra mile, to use the Law of Overcompensation in everything you do. This is the great secret of success

The Law of Compensation

By: Brian Tracy

You Get What You Give
Ralph Waldo Emerson, in his essay, "Compensation," wrote that each person is compensated in like manner for that which he or she has contributed. The Law of Compensation is another restatement of the Law of Sowing and Reaping. It says that you will always be compensated for your efforts and for your contribution, whatever it is, however much or however little.

Increase Your Value
This Law of Compensation also says that you can never be compensated in the long term for more than you put in. The income you earn today is your compensation for what you have done in the past. If you want to increase your compensation, you must increase the value of your contribution.

Fill Your Mind With Success
Your mental attitude, your feelings of happiness and satisfaction, are also the result of the things that you have put into your own mind. If you fill your own mind with thoughts, visions and ideas of success, happiness and optimism, you will be compensated by those positive experiences in your daily activities.

Do More Than You're Paid For
Another corollary of the Law of Sowing and Reaping is what is sometimes called the, "Law of Overcompensation." This law says that great success comes from those who always make it a habit to put in more than they take out. They do more than they are paid for. They are always looking for opportunities to exceed expectations. And because they are always overcompensating, they are always being over rewarded with the esteem of their employers and customers and with the financial rewards that go along with their personal success.

Provide the Causes, Enjoy The Effects
One of your main responsibilities in life is to align yourself and your activities with Law of Cause and Effect (and its corollaries), accepting that it is an inexorable law that always works, whether anyone is looking or not. Your job is to institute the causes that are consistent with the effects that you want to enjoy in your life. When you do, you will realize and enjoy the rewards you desire.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, remind yourself regularly that your rewards will always be in direct proportion to your service to others. How could you increase the value of your services to your customers today?

Second, look for ways to go the extra mile, to use the Law of Overcompensation in everything you do. This is the great secret of success

Monday, July 18, 2011

36 Random Insights On Exceptionalism -Robin Sharma

1. Average people are dedicated to leisure. The best people are devoted to learning.

2. The ordinary wait for the energy to do a task. The exceptional do the task because that’s how they get the energy.

3. A job is just a job if all you see it as is a job. (Work is a vehicle to promote Full Self Expression of Your Creativity+Ingenuity+Talent).

4. The most precious asset of a businessperson isn’t time. It’s energy. Manage yours well.

5. Love your family. What’s the point of getting to uber-Success yet arriving alone?

6. From a participant at my recent Lead Without a Title event in Doha, Qatar: “The true measure of the greatness of a person is the length their shadow casts on the future.” Love it! Genius.

7. Manners matter.

8. If you’re in business, you’re in show business. And every day’s a performance.

9. “Be yourself, everyone else is taken.” Oscar Wilde.

10. To double your income, triple your rate of learning. The best invest in their professional and personal development.

11. The primary purpose of business is the delivery of as much unusual value to as many people as possible.

12. Use music to boost your motivation.

13. Be ethical like Buffett. Rock the house like Bono. Innovate like Edison. Serve like Mandela.

14. You dishonor yourself when you play small with your talent.

15. Ideation without execution leads to delusion. What makes Google Google is not the idea behind Google but the culture of execution that is Google.

16. Don’t work at world-class for the money or the ovations. Do it for the pride you feel on a job brilliantly done.

17. Keep a journal.

18. Spend time in solitude. The only person you’ll be with your whole life is you. Why not get to know-and like-yourself?

19. Watch “The Fighter”.

20. Work hard. Industry stands at the foundation of Mastery.

21. Remember that the quality of your practice determines the caliber of the performance.

22. Speak your truth-even when your voice shakes.

23. Leaders leave a trail of leaders behind them. If you’re not developing the best in others, you’re not leading.

24. You know you’re doing genius-level work when people start to dislike you.

25. Jealousy is the tribute mediocrity pays to Mastery.

26. Develop your friendships. Respect your elders.

27. Make time to have fun. Life is short-enjoy the ride.

28. The bigger your dream, the more important your team.

29. If you have average people, you’ll have an average company. To have a great company, hire and coach great people.

30. Remember that your doubts are nothing more than the lies your fears have sold you.

31. Leadership is simple. It’s not easy. But it’s really really simple.

32. Leadership’s mostly about 3 things: Impact+Influence+Inspiration.

33. If you’re not inspiring those around you, you’re not Leading. You’re following.

34. Think for yourself.

35. “Potential unexpressed turns to pain.” From “The Leader Who Had No Title“.

36. Take brave risks. At your End, it’ll be the risks you didn’t take versus the ones you did that most fill you with regret.

Sunday, May 15, 2011

SMILE !

Ron Gutman reviews a raft of studies about smiling, and reveals some surprising results. Did you know your smile can be a predictor of how long you'll live -- and that a simple smile has a measurable effect on your overall well-being? Prepare to flex a few facial muscles as you learn more about this evolutionarily contagious behavior.

Saturday, March 19, 2011

How to Create a New You

The human body can be a source of the miraculous....

Yet you and I find ourselves with bodies that wear out, age, grow sick, and disappoint our highest aspirations for freedom and creativity. Clearly, the body needs to be reinvented...

I offer five breakthrough ideas that can completely alter how you see your body and what you do with it.

Breakthrough1 — Your Physical Body is an Illusion;

Breakthrough 2 — Your Real Body Is Energy;

Breakthrough 3 — Awareness Has magic;

Breakthrough 4 — You Can Improve Your Genes;

Breakthrough 5 — Time Isn't Your enemy.

Each of these breakthroughs overturns an outmoded belief that turns into a physical limitation. If you think of your body as a physical object, you will cooperate with aging, because what is aging but a physical object wearing out.

If you believe that time is your enemy, aging has gained another ally.

If you accept that your genes are fixed, they take away your freedom to change.

What these five breakthroughs have in common is this: you can change your body through consciousness, because despite its physical appearance, your body is the product of consciousness to begin with. There is no difference between a thought and a molecule in the brain. Each intention sends signals to every cell in the body, causing the cell to change. Therefore, the most natural way to achieve change is through the power of intention.

DEEPAK CHOPRA

Monday, March 07, 2011

Jonathan Livingston Seagull

One of the most anti-evolutionary books ever written is not about intelligent design but a seagull named Jonathan Livingston.

It’s the story of a passionate young gull who rejects the notion that at the end of the day, flying is merely a means to get food. Instead, he believes the craft is an end in itself which should be perfected — and the hell with food.

Predictably, a time comes when his mother observes he’s become just a bag of “bones and feathers”. That doesn’t stop him, however, from making increasingly dangerous forays all day in the sky and over water attempting stunts that only other good flyers like eagles and albatrosses are meant to do and dare to pull off. But sure enough, soon he’s doing the same, too. For various reasons thereafter including, mainly, his failure to conform to the rules of the flock, he gets banished.

In exile, he continues honing his aerial skills until the day comes when he meets up with two highly evolved seagulls who explain to him that though he’s learned much, they are there now to teach him more and, ultimately, with them he transcends into a society where all the gulls enjoy flying.

Nevertheless, that’s not the end of the story because along the way, he also learns that it’s not about flying but forgiving and that he must now go back and become a teacher to the same flock that had cast him out. The idea that the strong can achieve more by leaving the weak behind is totally rejected. Because in real life, the survival of the fittest also depends on the weakest.

One of the most profound and beautiful books that I have read, so many times.

Friday, February 25, 2011

The Rise of Generation C-How to prepare for the Connected Generation’s transformation of the consumer and business landscape.

Colin is a 20-year-old computer science student living in London with two other students in the year 2020. He enjoys backpacking, sports, music, and gaming. He has a primary digital device (PDD) that keeps him connected 24 hours a day — at home, in transit, at school. He uses it to download and record music, video, and other content, and to keep in touch with his family, friends, and an ever-widening circle of acquaintances.

His apartment is equipped with the latest wireless home technology, giving him super-fast download speeds of up to 100 Mbps.

Colin’s parents are divorced and live in different cities, and he has one sister, who lives abroad. He is close to his family, but his physical contact with them is minimal. Instead, he prefers to stay in touch virtually through his PDD, which allows him to communicate through multiple channels via voice, text, video, data — either separately or all at once. His parents would prefer that he visit more often, of course, but they are finally beginning to get used to being a part of his digital life. Still, sometimes Colin feels he is too digitally connected. A recent surprise visit to his mother was ruined because she knew he was in town — he had forgotten to disable the location feature on his PDD. Colin’s social life is also arranged via his PDD. He always knows the location of his friends — even what they are doing — and can communicate with them instantly.

Much of Colin’s experience at school is mediated by his PDD. He can attend lectures, browse reading material, do research, compare notes with classmates, and take exams — all from the comfort of his apartment.

When he goes to campus, his PDD automatically connects to the school’s network and downloads relevant content, notices, and bills for fees, for which he can authorize payment later, at his leisure. Although he prefers to shop online, when he visits a retail store, his PDD automatically connects to the store’s network, guiding him through product choices, offering peer reviews, and automatically checking out and paying for items he purchases.

Colin’s real passion is traveling, preferably with a backpack. On his recent trip to Australia, his PDD kept him occupied throughout the long plane ride with music, video, and Internet access, and helped him through customs by automatically connecting to the Australian government’s network.

Then he used it to pinpoint the location of the Australian friends he was planning to travel with (he had met them online through one of several social networks he uses). Once they met up, they used their PDDs to plan their route, a relatively easy task, given that with all of Australia (and most of the civilized world) mapped and modeled on the Web in 3-D, they could see every twist and turn on their path.

What Makes Gen C Special

Who is Colin? He is a member of a new generation that will be coming into its own over the next decade. Its members are typically realists and materialists. They are culturally liberal, though not necessarily politically progressive. They are upwardly mobile, yet they live with their parents longer than earlier generations ever did.

Many of their social interactions take place on the Internet, where they feel free to express their opinions and attitudes. They’ve grown up under the influence of Harry Potter, Barack Obama, and iEverything — iPods, iTunes, iPhones. Technology is so intimately woven into their lives that the baby boom–era concept of “early adopters” is essentially meaningless.

We call them Generation C — connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries, and 10 percent of the rest of the world — and by then, they will constitute the largest single cohort of consumers worldwide.

This is the first generation that has never known any reality other than that defined and enabled by the Internet, mobile devices, and social networking. They have owned various handheld devices all their lives, so they are intimately familiar with them and use them for as much as six hours a day. They all have mobile phones, yet they prefer sending text messages to talking with people. More than 95 percent of them have computers, and more than half use instant messaging to communicate, have Facebook pages, and watch videos on YouTube. Their familiarity with technology; reliance on mobile communications; and desire to remain in contact with large networks of family members, friends, business contacts, and people with common interests will transform how we work and how we consume.

We expect that, in keeping with expectations for long-term economic development, the world that Generation C will make theirs in 2020 will be a better place, with a brighter future for a much larger proportion of the population in both the developed and the developing world. Following the lull that has taken place during the recent, persistent, worldwide recession, there is reason to believe the world will revert to the economic mean of steady growth, with globalization picking up speed again.

As populations in Western countries age, powerful new consumer segments will be created, including a relatively wealthy retirement segment and a rising young middle class. The pace of innovation will accelerate, creating an ever more digital world, even as wireless devices become the dominant tool for trade, entrepreneurship, and Internet access. Indeed, the very rise of Generation C will help create a virtuous circle that will help stimulate economic growth, which in turn will encourage both the public and private sectors to continue to invest in faster and more widespread communications infrastructure, thus enabling even greater growth.

Although climate change and energy security will remain major concerns, stable electric power will likely be available to a substantially larger part of society, and energy inefficiency will no longer represent a hurdle to progress. High-speed broadband, whether fixed or mobile, will be pervasive and affordable.

Secure online identity systems will allow reliable user authentication. It is likely that increasingly rational regulatory schemes will open up commercial activity worldwide, and that companies and individuals will be able to profit fairly from the intellectual property they generate.

Connected Consumers

The trends outlined above will have a wide range of effects on how members of Generation C — and, by extension, other generations as well — use communications technology, how they access and consume information and entertainment, and how they interact. These effects will be determined in part by the progress of technologies over the course of the next decade.

On the grid 24/7. Being connected around the clock will be the norm in 2020 — indeed, it will be a prerequisite for participation in society. Currently, there are 4.6 billion mobile users (67 percent of the world population) and 1.7 billion Internet users globally. By 2020, the number of people using mobile phones will reach 6 billion (nearly 80 percent of the world population) and 4.7 billion people will access the Internet, primarily through their mobile devices. Among younger Europeans, 52 percent already say they feel disconnected from the world if they don’t have their mobile phones with them, and 91 percent of all mobile users keep their phones within arm’s reach, waking or sleeping.

The Internet’s power will develop not just through its online economic might, but also offline, as a result of its cultural and political influence. At the same time, personal and business activities will mingle seamlessly, as the day fragments into a flexible mix of personal and business activities — work, commuting, shopping, socializing, and entertainment. The inevitable corollary: As “off-grid” time becomes rarer, it will become more valued.

Social animal 2.0. Thanks to the popularity and performance of social collaboration technologies and mechanisms, including social networks, voice channels, online groups, blogs, and other electronic messaging systems, the size and diversity of networks of personal relationships will continue to grow. These networks will include acquaintances ranging far beyond the traditional groups of family, friends, and work colleagues to include friends of friends, online acquaintances, and anonymous members of interest groups. Already, 49 percent of 16- to 24-year-olds in Europe are savvy users of social networks.

One result will be the rapid creation of fast-moving political and business pressures — such as the tidal wave of electronic interest created by Barack Obama’s 2008 presidential campaign. The average person in 2020 will live within a web of 200 to 300 contacts, maintained daily through a variety of channels. Even within the family, the need for physical proximity will be reduced through increased digital interaction. Just as Facebook’s “Connect” buttons are already distributed across 80,000 websites and devices, social networks will accompany people throughout their daily activities.

Digital information osmosis. People will dramatically increase their consumption of digital information, much of which will be unverified. The vast pool of information available will allow consumers to pick and choose the information they want, as well as how they want to consume it. “Nonlinear” information consumption will become the norm. And the supply of digital information itself will explode.

Walmart already handles more than 1 million sales transactions every hour, feeding databases estimated at more than 2.5 petabytes (2.5 million gigabytes), according to a recent study by the Economist. Cisco has estimated in a much-cited study that it expects Internet traffic to increase 10-fold by 2013, to 667 exabytes (that’s 716 billion gigabytes). Right now, much of this information is pure exhaust — unanalyzed and unanalyzable — but it will soon be put to material economic use.

Broadcast privacy. Concerns about privacy and the security of personal data will decline as consumers come to perceive the benefits of transparency as outweighing the risks, and as mechanisms to secure and process personal information become more sophisticated. The result: The availability of an abundance of real-time, personalized information on people’s presence, online status, physical location, preferred communication channels, friend networks, interests, passions, and shopping habits. Facebook, for instance, already hosts 40 billion photos of its members. The use of social networking increasingly will determine consumption patterns. Viral marketing and positive peer reviews will become essential to commercial success, which will in turn erode the value of traditional marketing and of bricks-and-mortar outlets, and ultimately the concept of brand value itself.

iEverywhere. As privacy concerns dwindle, people’s personal data, such as identity, payment details, shopping preferences, interests, and membership in social communities, will become widely available. Members of Generation C will be able to access their digital life from a multitude of digital interfaces and devices, because they will live in a fully interconnected world in which services and data reside online — in what’s known as cloud computing — rather than on those devices themselves. Today’s consumer electronics already show the way: smartphones, iPads, iPods, netbooks, laptops, PCs, and watches, and the list is sure to grow in the next decade. At the same time, prices for such devices will continue to fall. Netbooks subsidized by telecom operators go for as little as a penny, and they are approaching the US$200 mark in retail outlets. Wireless broadband services, however, will still cost more than $50 per month.

Continuing generation gap. The upper age limit of the digitally literate will rise, as the 50-plus age bracket broadly migrates online. At present, the average 65-year-old spends just two to three hours online in a typical week; in 2020, 65-year-olds will spend closer to eight hours online weekly — though they will remain far below the 16- to 24-year-old group, which already spends 13 hours online weekly. Older people will also continue to lag in the intensity of their digital behavior. Generation C will distance itself further, particularly in the development of its own pervasive culture of communication. That culture has led some observers to dub this group “the silent generation,” as digital communication channels have replaced much of the physical interaction typical of prior generations.

Generation C at Work

The digitization of everything will have an equally profound effect on how businesses operate, and on how work gets done. Among the changes that will be wrought by the arrival of Generation C in the workplace will be the continuing consumerization of corporate IT. More than half of the CIOs in a recent Booz & Company survey said that in the next three to five years, most employees will bring their personal computers to work rather than using corporate resources. The trend of redefining employees as resident consumers will be led by Generation C, given its familiarity with technology and its expectation of always-on communications.

This trend will, in turn, encourage the increasing virtualization of the organization. As 24/7 connectivity, social networking, and increased demands for personal freedom further penetrate the walls of the corporation, corporate life will continue to move away from traditional hierarchical structures. Instead, workers, mixing business and personal matters over the course of the day, will self-organize into agile communities of interest. By 2020, more than half of all employees at large corporations will work in virtual project groups. These virtual communities will make it easier for non-Western knowledge workers to join global teams, and to migrate to the developed world. As they do, they will bring with them the innovative ideas and working behavior developed in their home territories.

Moreover, the proliferation and increasing sophistication of communication, interaction, and collaboration technologies and tools, and the economics of travel itself, will result in knowledge workers’ traveling much less frequently. The opportunity to meet face-to-face will be accorded primarily to top management, and business travel will become a valued luxury.

The Developing World

The trends that are already transforming life and work in the developed world are beginning to be felt in emerging economies as well, although the path such countries take to digitization will be significantly shortened. As the developing world increases in connectivity and sophistication, a huge new audience of people who have not yet been exposed to the consumer economy will develop outside the already connected urban centers. Between 1990 and 2005, more than 1 billion people worldwide entered the middle class, and the rate of entry is rising quickly. Their consumption of media and other kinds of content will transform the media industry. As with prior technology adoptions, these new audiences will leapfrog years of technological development and quickly emulate the behavior of Generation C in developed economies. The experience of the rapidly developing middle class in China will become typical: A member of the Chinese urban middle class spends almost 30 hours per week online but watches TV for just 12 hours. Three out of four regularly download music, two out of three watch online videos, and almost half play games online.

This increasing technological sophistication will promote the emergence of skilled and innovative digital entrepreneurs in massive numbers throughout the developing world. The rise of these entrepreneurs has the potential to significantly disrupt traditional Western business models. And they will have the attention of a large, newly connected audience that can benefit from their new ideas. In urban China, for instance, 76 percent of people are already online, and 61 percent have broadband at home. Western countries currently lead the world in just two critical online services, e-commerce (Germany) and online advertising (the U.K.), whereas non-Western countries are ahead in several others: broadband (South Korea), social networking (Brazil), online gaming (China), mobile payments (Japan), and microtransactions via SMS (the Philippines).

Industry Effects

As Generation C enters the workforce over the next decade, the manner in which it consumes information, communicates at work and play, and uses technology will transform many major industries. The most affected sector will be telecommunications, which is at the very center of how this new generation will live their lives; other sectors apt to greatly change include healthcare, retail, and travel. How will these industries evolve over the next decade?

Telecommunications. Just as the telecom industry is heading toward a strict separation between infrastructure and services and applications, customers are shifting their consumption patterns, and their loyalties, away from the traditional telecom operators and toward application and service providers such as Google, Apple, and Facebook, as well as any number of smaller players. In this world, telecom players that remain vertically integrated will come under substantial pressure. Indeed, it is likely that the industry will evolve to include two types of players: The efficient utility, driven by fiber-optic and wireless access technology, and the fast-moving, customer-centric software innovation provider.

At the same time, the information and communications on which the world of 2020 will depend, and the intelligence needed to manage that information, are moving quickly into the online computing cloud. The convergence of these technologies in the cloud will only be the start, however. As more and more services migrate online, telecom, IT, technology, and Internet service companies themselves will begin to encroach on one another’s territory, as they all move toward higher-margin and differentiating applications.

The general outlines of the future created by the arrival of Generation C are clear. The question is whether telecom operators are ready for the changes already on the way and are planning now to create the strategies and business models they will need to keep growing in this more competitive future. Too many telecom operators appear to be focused on preserving sources of revenue, such as voice telephony, that are likely to decline in the future, rather than on developing new sources of revenue and opening up new markets. As a whole, telecom industry players need to rapidly change their operational and business models, the ways they interact with customers, the access and price points they establish to generate revenues, and the way they manage innovation.

We see three primary new revenue opportunities arising from the changes that the emergence of Generation C will bring about. First, the demand for ubiquitous connectivity will ultimately create the need for universal broadband access in developed economies. As a result, operators that hope to grow by offering services dependent on broadband must support national efforts to build out this next-generation infrastructure. Second, vast segments of the world’s population in emerging markets are still unconnected, and operators looking to grow their customer bases thus need to expand in those markets. Third, the ways that Generation C behaves and collaborates, and the technologies it prefers, will create opportunities in other industries; telecommunications operators should be considering how to promote the use of their services to capture some of the new value created.

Healthcare. As information about doctors and hospitals, medical treatments, and costs floods the Internet, consumers will gain real power, performing their own research; writing reviews of physicians, hospitals, and drugs; and forcing the players to compete more actively. Online services, some featuring user-generated content, will become a primary channel for medical advice, substituting in part for traditional support channels.

Widespread connectivity will boost electronic diagnosis, helping to reduce costs; digital health monitoring will become accepted practice; medical R&D will come to rely on social media such as crowdsourcing. The personalization of medicine will lead to new insurance models, and electronic medical records and national e-health infrastructures will connect with online identity and digital passport technologies.

Retail. Ubiquitous connectivity will continue to transform the retail industry, seamlessly integrating the online and offline worlds, and ultimately leading to a form of augmented reality that allows a more elaborate presentation of retail goods. Peer reviews will become a real-time decision-making tool in physical stores as well as online, and social networks will become critical for brand awareness and customer preferences. This will lead to a winner-take-all dynamic among retailers, already typical of commerce on the Internet. Electronics retailers will lose ground as consumers purchase software and services from the cloud rather than in their current shrink-wrapped store format. Social media techniques such as crowdsourcing will be used to further product innovation, and increased connectivity will generate new monetization models driven by new partnerships among retailers and manufacturers.

Travel. By 2020, business travel will decline in the face of costs and alternative meeting technologies. In the leisure segment, traditional intermediaries such as travel agents have already been largely cut out, and peer reviews have become a dominant form of deciding on vacation destinations. This will lead to increasingly individualized travel, online advice and information dictating travel plans in real time. The distinction between travel and home will blur (as the distinction between the office and home already has), and the off-the-grid getaway will become a luxury.

Even the concept of distance will be transformed, as the world becomes fully modeled in 3-D, and open for inspection by prospective visitors. The digital world will also further invade the car. For the driver, this will lead to better information on the roadside environment — another instance of augmented reality — along with improved safety through the presence of sensors that check for drivers’ sleepiness or drunkenness, and simplified car maintenance based on remote diagnostics. It will also improve the efficiency of the street network, allowing for instant data on traffic and providing the ability to determine traffic flow.

Are You Ready?

There is already evidence of some of the changes that will be brought about by the coming generation of workers and consumers, and increasing speculation about the path of future change. Few businesspeople, however, have fully grasped the implications for every industry. The arrival of Generation C will have an impact comparable to that of the Industrial Revolution, but it will take place much more quickly. For managers, it is no longer sufficient to plan for the next few quarters, or even the next few years. Companies that aren’t willing to determine their strategies for the longer term — 10 to 15 years out — are putting their business models and value chains at risk. Executives must begin now to develop an agenda that includes an analysis of the capabilities and workforces they will need in the next decade and beyond. A critical step will be to make sure that the organization as a whole understands the coming changes, and that there are already people within the organization who are living these changes now, who don’t perceive them as a threat, and who can help integrate them into the organization’s business plan.

The world of 2020 will be set and governed by the members of Generation C, as they mature and grow in numbers and power. How businesses choose to cater to this coterie will determine their success — and even their ability to survive — in the coming decades.

How the Tech Future May Unfold

It is notoriously difficult to project the future; still, the exhibit below presents a plausible chronology of the next 10 years. We see a series of “eras” triggered by the sequential rise of critical new technologies. The Era of the Smart Cloud, for instance, will enable significant portions of the Generation C lifestyle in the coming years, to be succeeded by the Era of the Sensor Economy, which the cloud will help trigger. Above the time line is a series of specific events keyed to and dependent on the arrival of the various eras; thus the Era of the Internet of Things will enable motor vehicle manufacturers to build cars with full machine-to-machine (M2M) connectivity.

Friday, January 07, 2011

Emotional commitment: The most important Manager Commitment

A manager's emotional commitment is the ultimate trigger for their discretionary effort, worth more than financial, intellectual and physical commitment combined. It's the kind of commitment that solves unsolvable problems, creates energy when all energy has been expended, and ignites emotional commitment in others, like employees, teams and customers.

Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organisational performance is the result of a bunch of emotionally committed managers.

Not everything that can be counted counts and not everything that counts can be counted, said Einstein. This is a guy who conducted early nuclear experiments on his own hair and so is perhaps not your most reliable organisational thinker; still, he had a point.

The really important measurements of emotional commitment include the ones a company can't see until managers need to show them. Ferocious support for the company when the company needs it most is one of these hidden metrics.

Any manager can appear fully productive and enthusiastic simply because they're financially, intellectually and physically committed. But if you've ever witnessed a human being emotionally committed to a cause — working like they're being paid a million when they're not being paid a dime — you know there's a difference and you know it's big.

The old conflict

It may be big but it's not easy. The key neurobiological source of emotional commitment is the ability to live your own deepest values in a relationship or environment — I'm not telling you this; your brain is telling you this. As a manager this means the relationship with your company and your environment at work.

Manager may be a great job to have and you may be having a great time doing that job but embedded in the job description of any manager is the requirement to constantly subordinate or compromise personal values in favour of company priorities.

What your company wants done and how it wants it done must regularly take precedence over your own deep preferences. This is what it means to be a manager: serve your company first.

A company is an organism and like any organism its natural first priority is to survive. It needs managers to survive and it needs them to marginalise their own values and beliefs in favor of company goals and methods. As the company believes it needs to be the dominant organism in the relationship, it causes managers to detach emotionally from their jobs.

To really get that emotional commitment, a company would have to reattach managers to their own deep drivers — allow them to live their own values and act according to their own personal codes.

This has Company Nightmare stamped all over it. If managers were allowed to live their value of Family, maybe they wouldn't work 50 hours a week, stay away from home constantly or constantly take the job home with them.

If managers were allowed to live their value of Integrity, maybe they wouldn't represent a product to customers as performing the best and at the lowest cost when it doesn't, it isn't — or it doesn't even exist yet. If managers were allowed to live their value of Health, maybe they would resist conditions of constant stress.

If managers were allowed to live their value of Freedom, maybe they would demand autonomy in decisions that must be executed exactly as conceived.

It is understandably the great fear of the corporate organism: If I set you free to pursue your own priorities, you'll leave me and I'll die. The problem is, managers are already free. They're free to detach, which is about as free as one can get. The company may have captured their minds, their bodies and their pockets, but that doesn't mean it's captured their hearts.

The New Truth

The cause cannot always be the company; instead, it must also be managers' pursuit of their own values within the company. This isn't licensing chaos; it is ensuring control. There is no more reliable way for the company to become the cause than by not always insisting on being the cause.

Saturday, August 21, 2010

STEPS TO ACHIEVING GOALS

Todd Schaefer


TAKING a step into the unknown always forces us to stretch ourselves a bit more, even if we are confident with our craft. When we decide to take something good and make it better, we sometimes hit that mental “ceiling,” or the point which we hadn’t gone past before. If we want growth, expansion, healing, or whatever — we need to just take the next small step. I’ve discovered the need for taking non-limiting steps with my writing in order to bring it to the next level for my development. In the passing of my limitations at this step, I’ve discovered that much discomfort has subsided and all that remains is a whole bunch of joyous steps that I can take in any direction with the publishing and writing process. My mind continually says, “Wow! I can do this and this or even this now!” Lots of possibilities unravel themselves when we choose to keep taking steps forward because we know we’ll feel better when we do...

So often, we wish for success or we see it in another, yet what we’re seeing is the desire for us to make it a reality for ourselves. We don’t do this because we haven’t yet taken the step for ourselves. Or we’ve taken some steps, but not all of the ones that we could. There is always some step that we can take in courage. This makes us feel good. Sometimes, we need a friend to help us see that we can take that step and that we are worthy of taking that step. This is different from convincing or fooling ourselves that we are taking a step. Do you see the difference? This could apply for anything: career, relationships, you name it. In the bottleneck, we make excuses.

Monday, July 26, 2010

Intellect And Intelligence

Swami Parthasarathy

We spend a lot of time acquiring intelligence at the expense of developing intellect. Intelligence is built by gaining information, knowledge from external agencies, from schools and universities, teachers and textbooks. The intellect is developed through your individual effort by exercising the faculty of questioning, thinking and reasoning. Not accepting anything that does not admit logic or reason. Know the difference between the two.

The intelligence acquired from external agencies is much like data fed into a computer. Consider, a computer charged with a complete knowledge of fire extinguishers, firefighting and fire escapes. All the knowledge stored in its memory cannot help the computer act on its own. If the room catches fire, it will go up in flames. The knowledge you acquire is of no use to you without an intellect.

You need a powerful intellect to put the knowledge, intelligence gained, to practical use in life. That explains why among millions of doctors graduating only a few have discovered lifesaving procedures, cures and remedies. So too, among millions of engineers only few design something unusual like the Panama Canal or Eurotunnel. It is their intellect that renders their performance outstanding. Besides hindering success and progress, intelligence without intellect could destroy peace and happiness.

Not realising the importance of the intellect in life, people make no attempt to develop their own. Instead, they merely indulge in acquiring intelligence through surface reading of others’ periodicals and publications. Education has lost its meaning and purpose. For generations human beings have turned into intelligent robots and are traversing through life without awareness, much less enquiring into the meaning and purpose of life.”

The world today is in a state of chaos due to the perversion in human development - all intelligence and no intellect. That explains why even highly educated businesspersons, professionals and scholars become alcoholics, are short-tempered and succumb to worry and anxiety. It is the mind that craves alcohol. It is the mind that loses its temper. Again, it is the mind that constantly harbours worry of the past and anxiety for the future. When the intellect remains undeveloped and weak, it is unable to control the vagaries of the mind. Those having developed a powerful intellect, with or without academic distinction, can hold the mind under perfect control and direct action to spell success and peace in life.

The educational systems the world over must be held responsible for the debacle of the intellect. It is their primary responsibility to strike an equable balance between acquiring intelligence and developing the intellect. Only by maintaining this essential equation can governments be run, businesses conducted, professions practised and families live in peace and prosperity.

Abstract from Governing Business and Relationships by Swami Parthasarathy.

Tuesday, May 25, 2010

The Wisdom of Crowds - Collaboration, co-creation, crowdsourcing: it's all about opening up and letting the people in to engage with your brand.

Marketing can seem more fashion- parade than a firmly grounded and principled discipline – a neophile's paradise.

Wave after wave of latest things – the newest, shiniest technologies, media or routes to market – come racing towards us, each heralded by a gaggle of vendors demanding a complete rethink of everything that we thought was best practice.

No wonder many of us feel slightly giddy: we're torn between holding on to what we know and trust, and jumping on the latest thing lest we get left behind. Yet, in all too many cases, the latest thing is soon forgotten, along with the exhortations of those who proclaimed the end of the world as we know it.

That said, some things have proved to be game changers: the explosion of the internet, digital technologies and communications tools; the rise of behavioural economics; the 'social' hypothesis that sees human behaviour as a function of our social nature, not humanity as thinking and calculating independent agents; and the explosion of new kinds of research and analytic technologies that move beyond simple ask answer models of the past.

The rapid rise of what we're calling 'collaborative marketing' – of marketing that does things with (rather than to) other parties (be they consumers, competitors or suppliers) is one of these game changers.

Indeed, the wide extent of the spread of collaboration into every dark corner of the marketing forest (as the other articles in this Admap Focus suggest) underscores the importance of this to today's marketer.

The fact that it seems to be part of a bigger social and cultural trend ('reality TV' is surely nothing more than the act of making viewers into TV stars; phone ins a way of recruiting the audience into the show – while at the same time offsetting some of the costs of production) serves to demonstrate that this is no mere short- term fad confined to marketing geeks alone.

So what exactly do we mean by 'collaborative' marketing? There are many different ways in which collaborative marketing is evidenced, but they all share the same fundamental stance of trying to do things with, rather than at, or to, people.

Part of the drive behind this – as Procter & Gamble's AG Lafley highlighted – is that even the best companies are no longer capable of creating value on their own at the required rate or standard; they need to seek help from the outside.

Allied with this is the acknowledge ment that the world is rather more complicated than our traditional company based models have suggested. People are far more interested in each other than they are in our brands, our stores and our advertising.

Certainly, the new media landscape makes it much more complicated to launch or maintain brands compared to some years ago.

Equally, while much of marketing science equips us for marketing and advertising in the 1990s, our knowledge about social influence and diffusion, how they work and how to optimise them remains patchy at best.

Finally, it cannot be coincidental that the rise of collaborative marketing activities is occurring at a time when both hardcore science and mainstream technology are emphasizing our species' social nature and our profoundly collaborative wiring: we're getting increasingly comfortable talking of social networks and of memes, spread and the like.

The old assumptions of human life as an essentially competitive experience are being overturned in front of our eyes by cognitive and behavioural scientists: we are a 'we' creature, not a 'me' one.

Collaboration takes many forms in modern marketing. For simplicity I have divided them into four, not mutually exclusive, strands:



1.Collaborative communications – communicating with and through people outside the company, rather than at or to. At its simplest, this might just be an acknowledgement of the profound truth that 'it's at least as important what your audience does with your advertising as what your advertising does to your audience'.

Generations of account planners have touted this wisdom in conversations with researchers and advertisers who are interested in 'per suasion' scores and the like. Now, the insight becomes more relevant than ever: for many would be 'viral' creative pieces, pass on and reworking rates ('mashups') are almost always at least as important as traditional communications research metrics.The teams behind the Honda 'Dreams' and
Cadbury's 'Gorilla' ads explicitly refer to these kind of metrics in demonstrating the effectiveness of their efforts.

Equally, with the rise of word- of- mouth marketing, what the audience does in response to the communication is clearly going to be more important than how it impacts on them or what it says to them.

Creative work which seeks to harness social influence is clearly going to have to work 'with' and not 'on' or 'at' – at least, the heavy lifting will be done through 'with'.

And, the rise in user- generated content (UGC) is further evidence of the same thing: increasingly, the democratisation of access to both film and other production and distribution technologies is allowing consumers to make their own content (and not just spoofs of 'proper' advertising).

Dorito's has used America's advertising showcase, the Super Bowl, to provide consumers with a platform to do this, with great success.


2 Co-creation – collaboration in the development and delivery of products, making things 'with' and 'through' folk outside the company and its orbit. Increasingly, marketing is looking to create and develop products together with outsiders.We are all now familiar with fashion retailers' collaborations with famous designer or model names that seek to bring perceptions of quality and interest to the retail offerings.

Then there's the fashion for celebrity music remixes to boost interest and attention in new music.

The software industry's 'beta tests' are similarly collaborative: they are rooted in the practical realisation that it is only by working with users and key clients that software and the services that depend on them can be debugged and tailored to really meet today's users' needs and expectations – these things being just too complicated to get right otherwise.

TV ad: Lynx Twist - ChangesCreative from Xtreme Information

More recently, a number of brands have reached out to their users to go further and actually invent products with a small group of consumers: 'Twist', the latest Axe/Lynx fragrance, is the product of an
intensive co creation project.

Lego's revival is widely credited to the decision to work with, rather than shun, the adult users of the brightly coloured bricks.

They have become the beating heart of the organisation – the real owners of the brand. New recruits are encouraged to spend extensive periods of time at 'fan events'. Similarly, the online music service Spotify focuses most of its marketing effort on listening and working
with its community of music downloaders.

And features that Twitter users take for granted, such as 'RT' (retweeting) and the '@' sign to denote usernames, were created by the user community itself.


3 Collaboration
with other brands and organisations. Another, perhaps more familiar, form of collaboration is demonstrated when two different brands or organisations go to market together for mutual benefit.

Marmite's Guinness variant is just such a project. Brands that align themselves with particular charities also fall into this camp, but there is an important distinction here between mere co branding and
collaboration.

While the former might be just shared flags of convenience to reduce risk, the latter suggests that both parties seek to benefit from making something new and different together.

Indeed, many businesses are realising that providing a platform for other businesses is a good thing; a large part of the iPhone's appeal lies in the huge secondary market for iPhone apps.

4 Crowdsourcing
– resourcing ideas and products in a more open and, to some extent, collaborative way. This form of collaboration is essentially characterised by many individuals (hence 'crowd') or individual companies collaborating with each other on behalf of an individual buyer or company sponsor, either to solve complex problems together, or to offer alternative solutions to the same problems.

The idea is partly rooted in James Surowiecki's bestselling book, The Wisdom of Crowds, which describes the curious ability of 'we' to be smarter than even the smartest 'me' under certain circumstances.

A useful way of thinking about it is the blackboard in the movie, Good Will Hunting, which is left open for passing mathematicians to contribute solutions to problems posed there. The crowd uses this to create solutions together.

Crowdsourcing can range from the creative net of Asian electronic engineers that Apple used to create its iPod, to the community of tens of thousands of volunteer writers who have built Wikipedia. At a more parochial level, online help forums do a similar job for consumers of all sorts.

One of the big appeals of crowdsourcing is that it can reduce costs to the buyer – it's often cheaper for the crowd to solve a problem than to pay for a traditional business to do so.

Collaboration challenges a number of our ideas about companies and their role in the world.

In particular, as leading US marketing blogger Hugh Macleod points out, collaboration highlights the increasingly porous membrane that delineates the inside of a company from the outside. For those of us who like clear lines, and black and whites, collaboration presents all kinds of blurry emotional and practical difficulties.

Equally, it also serves to underscore the selfishness of received thinking styles inside companies, organised to optimise the company's needs, to maximise value for it. Collaboration, by contrast, looks for sustainable win win solutions for long- term mutual benefit.

Starting to do it is also scary. It can highlight how little we really know our customers. For all the millions of dollars we spend on market research and the longstanding and public commitments to 'customer orientation', I'm struck by how ill -at- ease most marketers still are in the company of the people they are supposed to understand and whose needs they, according to the traditional definitions of marketing, are supposed to focus on.

But above and beyond all of these, collaboration challenges us to see the company, and our
marketing, as part of a larger eco- system, as a participant in a larger dance. Collaboration is messy, often unpredictable and, with the exception of those who insist on retaining control, more fun than the old world. But to be honest, I'm not sure we have a choice.